Drive your strategic agenda consciously. Create more alignment with common goals & objectives.
Vision, Mission & Values create better aligned organisations.
Ever-changing goal posts, conflicting priorities and agendas of employees can easily steer your organisation away from achieving its objectives. Therefore, it is critical for a company to have a clear vision, mission and supporting values.
- Inspire your employees.
- Drive organisational growth.
- Get clarity on organisational purpose.
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Vision Mission Values Workshop
Leverage our years of experience and expertise in helping you craft the right Vision-Mission-Values for your organisation.
Vision
Create an inspirational statement that guides the ideal state of your organisation.
Mission
Describe your organisation's purpose & its overall intention for its customers & stakeholders.
Values
List the core principles that guide and direct the organisation, its goals and its culture.
Strategy
Develop the right strategies that are aligned to your VMV.
Goals
Formulate goals and objectives that are in line with your VMV.
Alignment
Align your goals and people to the VMV of your organisation.
Integration
Communicate your VMV, strategy and goals across the organisation.
Interested in a Vision, Mission & Values Workshop?
Define and communicate your vision, mission, values and purpose – leverage our expertise.
What is a Vision Statement?
A vision statement is an inspirational statement of an idealistic emotional future of a company or group. It is meant to portray intentions that are broad, all inclusive and forward thinking. The most powerful vision statements are those that inspire by asking for the best, the most or the greatest. Vision describes the basic human emotion that a founder intends to be experienced by the people within and outside of the organisation.
What are the characteristics of a Vision Statement?
- About tomorrow
- Aspirational
- Hopes & dreams
- What problems are we solving?
- What change do we want to bring?
What are the criteria for a Vision Statement?
- Future oriented
- Fits the organisation culture
- Sets standards of excellence
- Clarifies purpose and direction
- Inspires enthusiasm and commitment
What is a Mission Statement?
A vision becomes more tangible when expressed as a Mission Statement. A mission statement provides the necessary direction and NorthStar goals to lead the organisation. It defines these goals in terms of what the company does for its customers, employees and owners (stakeholders/shareholders). Mission statements serve to identify what is unique about the organisation.
What are the characteristics of a Mission Statement?
- About today
- Supports the vision
- Serves to communicate purpose and direction
- What we do for our customers, employees & stakeholders
What are the criteria for a Mission Statement?
- Present-oriented
- Core of your business/team
- What we do?
- Who we serve & how we choose to serve them?
What are Organisational Values?
Organisational values are a set of core ethics or beliefs in which the organisation is emotionally invested. They act as a guide to help the organisation set its code of conduct and a positive work culture. Organizational values are a set of norms that serve as a foundation and a blueprint by which employees and leaders address goals & priorities, problems and conflicts.
What are the characteristics of Organisational Values?
- Values create a personal connect
- Guide employee actions
- Help in choosing organisational strategy & goals
- Help during decision making dilemmas
What are the criteria for Organisational
Values?
- Clearly defined statements
- Should be specific and measurable
- No more than 3 to 5
- Cover all facets of business
What are the benefits of Vision, Mission & Values?
Vision, Mission & Values serve as the foundation for an organisation’s strategy. They provide a focal point that helps to align everyone with the organization, thus ensuring that everyone is working towards a single purpose.
- Provide the desired working environment for employees
- Communicate the standards of excellence for an organisation
- Attract the right customers and talent
- Align with the overall purpose of the company
- Provide direction during strategy planning & execution
What is a Purpose Statement?
Companies often describe their raison d’être through a purpose statement. A purpose statement helps clarify its reason for existence which is beneficial to both customers and employees. A purpose statement simply clarifies why your organisation is doing what it’s doing. A purpose statement serves to boost employee morale & customer loyalty and provide impetus to organisational goals.
- Communicate the reason why it exists
- Provide impetus to its Vision, Mission & Values
- Focused more on the outside world (consumers or society)
- Clarifies strategic priorities
- Helps choose the businesses an organisational won't do
What's the difference between a Purpose Statement & Vision Statement?
Purpose Statement
- Communicate the reason why it exists
- Provide impetus to its Vision, Mission & Values
- Focused more on the outside world (consumers or society)
- Clarifies strategic priorities
- Helps choose the businesses an organisational won't do
Vision Statement
- About tomorrow
- Aspirational
- Hopes & dreams
- What problems are we solving?
- What change do we want to bring?
What's the difference between a Vision Statement & Mission Statement?
Vision Statement
- About tomorrow
- Aspirational
- Hopes & dreams
- What problems are we solving?
- What change do we want to bring?
Mission Statement
- Present-oriented
- Core of your business/team
- What we do?
- Who we serve?
- How we choose to serve them?
Purpose, Vision, Mission & Values
Purpose
- Communicate the reason why it exists
- Provide impetus to its Vision, Mission & Values
- Focused more on the outside world (consumers or society)
- Clarifies strategic priorities
- Helps choose the businesses an organisational won't do
Vision
- About tomorrow
- Aspirational
- Hopes & dreams
- What problems are we solving?
- What change do we want to bring?
Mission
- Present-oriented
- Core of your business/team
- What we do?
- Who we serve?
- How we choose to serve them?
Values
- Provide the desired working environment for employees
- Communicate the standards of excellence for an organisation
- Attract the right customers and talent
- Align with the overall purpose of the company
- Provide direction during strategy planning & execution
How do you write Purpose, Vision, Mission and Values statements?
Choose a team: Invite core members of the organisational leadership team to participate in the process. If your culture is egalitarian and participative, you may also invite representatives from various teams within the organisation.
Define Purpose first: Ask the team to brainstorm on your organisation’s purpose first. Your company’s purpose statement would serve as an anchor to the overall business vision, mission and values.
Define Values next: This can be a trickier exercise. Defining values can be done using value cards. Diving deeper into universal values like Utilitarian, Theoretical, Aesthetic, Social, Traditional and Power would provide as a useful backdrop to brainstorm on.
Craft your Vision: If your purpose is achieved, what will the world look because of your purpose. The visioning exercise can happen through brainstorming (divergent thinking) and then narrowing it down to the right statement (convergent thinking). Be prepared for some wordsmithing at this stage.
Craft your Mission Statement: Your Mission is the work you will undertake every day to ensure it serves the purpose and vision in more tangible terms. To create your mission statement use the backdrop of your purpose, values and vision. It serves well to create themes first centering on your customers, employees and shareholders.
Sleep over it: Epiphanies do take time. Give it a week or two, reconvene and refine your Purpose, Vision, Mission and Values with the same team. Lightbulb moments always work in retro-modes.
Seek feedback: Share your statements with employees and important stakeholders within your organisation. Seek feedback and further refine your Purpose, Vision, Mission and Values statements.
Publish, communicate and embed: This is where the real work lies. Many organisations create powerful Purpose, Vision, Mission and Values statements. However, it has to serve the objective it was made with. Make sure you are relentless about communicating your Purpose, Vision, Mission and Values to existing and new employees. Ensure that you embed them into your structure, systems and policies. That’s when your Purpose, Vision, Mission and Values statements will come to life.
Interested in a Vision, Mission & Values Workshop?
Define and communicate your vision, mission, values and purpose – leverage our expertise.